Congratulations for being Honred with numerous awards and certifications

New Step Technology is one of Microsoft’s longest tenured Azure Advertising partners and has built and deployed Connected Construction, a solution built on Digitial Marketing and Advertising, IoT Edge, and other Azure services to digitally transform large, complex construction projects. The customer, an international oilfield construction & services provider, turned to NST for help in improving operational efficiencies (productivity & budgets) and worker safety on their large construction sites. Teaming with Microsoft and hardware partners in multiple countries, Accenture deployed a solution that allowed the customer to capture real-time information about people, equipment, and materials. Connected Construction enabled the customer to provide a higher level of worker safety and helped realize significant ROI because of increased project productivity. NEWSTEP is the 2019 Azure IoT Partner of the Year thanks. 

Importance of having a Certification in Digital Marketing

Digital marketing certifications also allows you to choose your choicest company. By getting certified and renewing your certification periodically, you can keep yourself up-to-date with the industry trends. You can directly do a certification course program in digital marketing, rather than doing a generalized marketing course. Amit Mani Mishra Certified by Google Six numerous Title in the association of GooglePartner New Step Technology, on January 18, 2020. Honored by Google INC.

 
The Another Offer we have from HubSpot, Inc. for Inbound Marketing certifications and badges.

This is one among the most coveted digital marketing certifications. HubSpot certified, it means that they have been able to demonstrate a clear understanding of the inbound methodology as well as their ability to use the HubSpot software. Highline Ideas is proud to be a HubSpot Certified Partner.

We are proud to have SEMrush Certification in January 2020. SEMrush is a software as a service (SaaS) company based in Boston that sells online visibility and marketing analytics software subscriptions. One of the most renowned SEO companies in the world. It was founded by Oleg Shchegolev and Dmitry Melnikov as a SEO tool and a browser extension before adopting the SaaS model. Amit Mani Mishra has been honored with numerous awards in two different digital marketing fields.

We Become an Official Google Partner, India

As all we know that The Google Certification Program has been replaced by a new and improved experience for agencies and online advertising professionals—Google Partners.

On October 02, 2013, Google launched its new Google Partners program, a certification platform that provides agencies and online marketers with free certification exams, access to “Google experts” and other members in the Google Partners community, along with sales and marketing toolkits.

Google Partners gives agencies access to free training, exclusive tools as well as the guidance and support you need to help your business clients succeed on Google. Learn what you need to know, from creating great ads and keyword lists to our reporting and optimization tools to maximize a client's return on their advertising investment.

After the initial announcement was published on the Google Agency Blog, an addendum was added, clarifying that the new certification “experience” on Google Partners will replace the Google Certification Program beginning November 13.

However, NEW STEP TECHNOLOGY Become a Google Partner. Google Partners are online marketing companies, trusted by Google. Though, NewStep Technology earned the Google Partners badge; The Google Partner badge means that Google trust you, and your clients should too. It shows your business is healthy, your clients are happy, and that you follow Google best practices.

We made a post recently explaining the dangers of unscrupulous SEO companies, or of companies claiming to practice SEO, but who don’t really understand it to the required level.

You don’t need to worry with New Step Technology. We are a Google Certified Partner Company India. This is the highest accolade that any search engine optimization business can achieve and we’re currently the few of them with this accreditation operating in India. To become a Google Partner company you have to adhere to the highest codes and standards in customer service, and have some of the best technicians in the business. So you can be sure of a trustworthy, reliable service of the highest quality.

From morning to night, we work to keep abreast of all the latest developments in the industry. From the latest “white-hat” (wholly legitimate) SEO techniques, to the new changes within Google’s Algorithm, we’re constantly updating our knowledge base. This dedication to staying in-the-know translates directly to our clients receiving the best possible services.

We are a Google Certified Partner, which means we have passed Google’s tests and carry a minimum monthly AdWords spend of $10,000 across our clients.

NewStep also in professional website design, mobile apps development and ecommerce solution. Our goal is to ensure your website and digital marketing campaigns are accurately being tracked using advanced innovative methods.

Get in touch: Google+, Facebook Partner Page, .com Website, .in Website, Official Facebook,

Microsoft takes on Google directly in German patent lawsuit

Today, in a German courtroom, Microsoft told the judge that it plans to amend its patent infringement lawsuit against Motorola Mobility to name Google as a defendant.

German patent blogger Florian Mueller reported on the development after attending the first hearing in Munich I Regional Court on Microsoft’s complaint against Motorola Mobility over European patent EP0845124, covering a "computer system for identifying local resources and method therefor." (The same technology is covered in U.S. Patent No. 6,240,360.)

Mueller notes that the latest German lawsuit, which was filed in April, targets Android's Google Maps app:

At today's three-hour hearing, Motorola Mobility doggedly denied Microsoft's infringement contentions without specifying how Google's server infrastructure operates. Toward the end of the court session, Microsoft's lead counsel [announced that] Microsoft will amend this complaint in order to add Google Inc., Motorola Mobility's parent company and operator of the server infrastructure that powers the Google Maps Android app, as an additional defendant.

Microsoft has been relentless (and successful) in its attempts to get Android handset makers to sign license agreements. LG, Samsung, and HTC, among others, have all signed licensing deals that put up to $15 in Microsoft’s coffers for every Android device they sell.

Google hoped that its acquisition of Motorola Mobility would change the dynamics of the patent fight, but that hope appears to have been misplaced. Motorola is the largest holdout from Microsoft’s patent demands and thus the biggest target of Redmond’s crack legal team.

In an e-mailed statement, a Microsoft spokesperson confirmed the news:

It became necessary to add Google to this particular case because Motorola maintains that it lacks sufficient information about actions occurring on Google’s servers. We continue to hope Motorola will join the vast majority of Android device makers by licensing Microsoft’s patented inventions.

Previous victories in German patent actions by Apple and Microsoft have already led Motorola to pull all of its tablets and virtually all of its smartphones from German store shelves.

Today’s action is a significant escalation in Microsoft’s effort to convince Android handset makers that the Android OS isn’t really free and that maybe Windows Phone would be a worthy alternative. Previously, as Mueller notes, Google has been subpoenaed as a third party in Android lawsuits in the United States. Google’s decision to acquire Motorola makes it a direct party in this case.

I've asked a Google spokesperson for comment and will update when they respond.

Google Q3 results land with SEC early

Google reported its third quarter earnings early to the Securities and Exchange Commission and missed estimates by a wide margin.

The company's press release was filed to the SEC early---usually this 8-K filing would land at the same time as the actual announcement, which was due after market close.

In any case, the results were a disappointment. The company reported third quarter earnings of $2.18 billion, or $6.53 a share, down from $2.73 billion a year ago. Revenue excluding traffic acquisition costs (TAC) was $11.33 billion with non-GAAP earnings of $9.03 a share. Wall Street was expecting third quarter earnings of $10.65 a share on revenue of $11.86 billion excluding TAC.

Analysts were worried about Google's cost per click (CPC) rates. Piper Jaffray analyst Gene Munster said:

The miss appears to be on the core search side as Google sites revenue was up 2.5% q/q after being up an average of 8% q/q the past two years. CPC rates were down 15% y/y vs the Street at an 11.3% decline. An important takeaway is that the disappointment in CPCs will likely renew investor concern about mobile monetization.

Motorola Mobility also appears to have weighed down Google's third quarter earnings. Motorola Mobility had an operating loss of $527 million under generally accepted accounting principles. The non-GAAP loss in the third quarter was $151 million. 

Reaction to the earnings miss was swift. Google shares were down 9 percent before being halted. Google blamed RR Donnelly for filing the document early. Footnoted made the connection to printer RR Donnelly first. 

It's unclear what Google is blaming for the shortfall. The release noted that it was "pending Larry (Page) quote."

By the numbers:

• Google owned and operated sites were 67 percent of total revenue, up 15 percent a year ago.
• Network revenue was 27 percent of Google sales in the third quarter, up 21 percent from a year ago.
• International sales in the third quarter were 53 percent of the total revenue pie.
• Cost per click fell 15 percent in third quarter from a year ago.
• Revenue from Motorola Mobility was $2.58 billion in the third quarter. Analysts were expecting a weak quarter from Motorola.
• R&D spending in the third quarter was $2 billion.
• Google had 53,546 full-time employees (36,118 for Google and 17,428 for Motorola) as of Sept. 30, down from 54,604 full-timers as of June 30.                                                                                    Additionally, Page made his first public remarks in months during the quarterly conference call on Thursday afternoon -- although whatever plagued him to miss Google I/O in June still appears to be affecting his health. Nevertheless, Page apologized for the "scramble this morning," adding that "the printers" issued the statement a bit too early.
• Here is the original release that leaked earlier on Thursday:
  EX-99.1 2 d426664dex991.htm PRESS RELEASE
  Exhibit 99.1
  Google Inc. Announces Third Quarter 2012 Results
  MOUNTAIN VIEW, Calif. – October 18, 2012 – Google Inc. (NASDAQ: GOOG) today announced financial results for the quarter ended September 30, 2012.
  PENDING LARRY QUOTE
  Q3 Financial Summary
  Google Inc. reported consolidated revenues of $14.10 billion for the quarter ended September 30, 2012, an increase of 45% compared to the third quarter of 2011. Google Inc. reports its revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs (TAC). In the third quarter of 2012, TAC totaled $2.77 billion, or 26% of advertising revenues.
  Operating income, operating margin, net income, and earnings per share (EPS) are reported on a GAAP and non-GAAP basis. The non-GAAP measures, as well as free cash flow, an alternative non-GAAP measure of liquidity, are described below and are reconciled to the corresponding GAAP measures at the end of this release.
  
  

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  GAAP operating income in the third quarter of 2012 was $2.74 billion, or 19% of revenues. This compares to GAAP operating income of $3.06 billion, or 31% of revenues, in the third quarter of 2011. Non-GAAP operating income in the third quarter of 2012 was $3.80 billion, or 27% of revenues. This compares to non-GAAP operating income of $3.63 billion, or 37% of revenues, in the third quarter of 2011.

  
  

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  GAAP net income in the third quarter of 2012 was $2.18 billion, compared to $2.73 billion in the third quarter of 2011. Non-GAAP net income in the third quarter of 2012 was $3.01 billion, compared to $3.18 billion in the third quarter of 2011.

  
  

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  GAAP EPS in the third quarter of 2012 was $6.53 on 333 million diluted shares outstanding, compared to $8.33 in the third quarter of 2011 on 327 million diluted shares outstanding. Non-GAAP EPS in the third quarter of 2012 was $9.03, compared to $9.72 in the third quarter of 2011.

  
  

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  Non-GAAP operating income and non-GAAP operating margin exclude stock-based compensation (SBC) expense, as well as restructuring and related charges recorded in our Motorola business. Non-GAAP net income and non-GAAP EPS exclude the expenses noted above, net of the related tax benefits. In the third quarter of 2012, the expense related to SBC and the related tax benefits were $715 million and $155 million compared to $571 million and $116 million in the third quarter of 2011. In the third quarter of 2012, restructuring and related charges recorded in our Motorola business were $349 million, and the related tax benefits were $76 million.

  
  

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  Q3 Financial Highlights
  Revenues and other information – On a consolidated basis, Google Inc. revenues for the quarter ended September 30, 2012 was $14.10 billion, an increase of 45% compared to the third quarter of 2011.
  
  

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  Google Revenues (advertising and other) – Google revenues were $11.53 billion, or 82% of consolidated revenues, in the third quarter of 2012, representing a 19% increase over third quarter 2011 revenues of $9.72 billion.

  
  

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  Google Sites Revenues – Google-owned sites generated revenues of $7.73 billion, or 67% of total Google revenues, in the third quarter of 2012. This represents a 15% increase over third quarter 2011 Google sites revenues of $6.74 billion.

  
  

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  Google Network Revenues – Google’s partner sites generated revenues of $3.13 billion, or 27% of total Google revenues, in the third quarter of 2012. This represents a 21% increase from third quarter 2011 Google network revenues of $2.60 billion.

  Google International Revenues – Google revenues from outside of the United States totaled $6.11 billion, representing 53% of total Google revenues in the third quarter of 2012, compared to 54% in the second quarter of 2012 and 55% in the third quarter of 2011.
  Foreign Exchange Impact on Google Revenues – Excluding gains related to our foreign exchange risk management program, had foreign exchange rates remained constant from the second quarter of 2012 through the third quarter of 2012, our Google revenues in the third quarter of 2012 would have been $136 million higher. Excluding gains related to our foreign exchange risk management program, had foreign exchange rates remained constant from the third quarter of 2011 through the third quarter of 2012, our Google revenues in the third quarter of 2012 would have been $557 million higher.
  
  

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  Google revenues from the United Kingdom totaled $1.22 billion, representing 11% of Google revenues in the third quarter of 2012, compared to 11% in the third quarter of 2011.

  
  

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  In the third quarter of 2012, we recognized a benefit of $62 million to Google revenues through our foreign exchange risk management program, compared to $1 million in the third quarter of 2011.

  Reconciliations of our non-GAAP international revenues excluding the impact of foreign exchange and hedging to GAAP international revenues are included at the end of this release.
  Paid Clicks – Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our Network members, increased approximately 33% over the third quarter of 2011 and increased approximately 6% over the second quarter of 2012.
  Cost-Per-Click – Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of our Network members, decreased approximately 15% over the third quarter of 2011 and decreased approximately 3% over the second quarter of 2012.
  TAC – Traffic acquisition costs, the portion of revenues shared with Google’s partners, increased to $2.77 billion in the third quarter of 2012, compared to $2.21 billion in the third quarter of 2011. TAC as a percentage of advertising revenues was 26% in the third quarter of 2012, compared to 24% in the third quarter of 2011.
  The majority of TAC is related to amounts ultimately paid to our Network members, which totaled $2.21 billion in the third quarter of 2012. TAC also includes amounts ultimately paid to certain distribution partners and others who direct traffic to our website, which totaled $556 million in the third quarter of 2012.
  
  

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  Motorola Revenues (hardware and other) – Motorola revenues were $2.58 billion ($1.78 billion from the mobile segment and $797 million from the home segment), or 18% of consolidated revenues in the third quarter of 2012.

  Other Cost of Revenues – Other cost of revenues, which is comprised primarily of data center operational expenses, amortization of intangible assets, content acquisition costs, credit card processing charges, and manufacturing and inventory-related costs, increased to $3.78 billion, or 27% of revenues, in the third quarter of 2012, compared to $1.17 billion, or 12% of revenues, in the third quarter of 2011.
  Operating Expenses – Operating expenses, other than cost of revenues, were $4.81 billion in the third quarter of 2012, or 34% of revenues, compared to $3.28 billion in the third quarter of 2011, or 34% of revenues.
  Amortization Expenses – Amortization expenses of acquisition related intangible assets were $317 million for the third quarter of 2012, compared to $126 million in the third quarter of 2011. Of the $317 million, $182 million was as a result of the acquisition of Motorola, of which $109 million was allocated to Google and $73 million was allocated to Motorola.
  Stock-Based Compensation (SBC) – In the third quarter of 2012, the total charge related to SBC was $762 million, of which $47 million was restructuring-related, compared to $571 million in the third quarter of 2011.
  We currently estimate SBC charges for grants to employees prior to September 30, 2012 to be approximately $2.7 billion for 2012. This estimate does not include expenses to be recognized related to employee stock awards that are granted after September 30, 2012 or non-employee stock awards that have been or may be granted.
  Operating Income – On a consolidated basis, GAAP operating income in the third quarter of 2012 was $2.74 billion, or 19% of revenues. This compares to GAAP operating income of $3.06 billion, or 31% of revenues, in the third quarter of 2011. Non-GAAP operating income in the third quarter of 2012 was $3.80 billion, or 27% of revenues. This compares to non-GAAP operating income of $3.63 billion, or 37% of revenues, in the third quarter of 2011.
  
  

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  Google Operating Income – GAAP operating income for Google was $3.26 billion, or 28% of Google revenues, in the third quarter of 2012. This compares to GAAP operating income of $3.06 billion, or 31% of Google revenues, in the third quarter of 2011. Non-GAAP operating income in the third quarter of 2012 was $3.95 billion, or 34% of Google revenues. This compares to non-GAAP operating income of $3.63 billion in the third quarter of 2011, or 37% of Google revenues.

  
  

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  Motorola Operating Loss – GAAP operating loss for Motorola was $527 million ($505 million for the mobile segment and $22 million for the home segment), or -20% of Motorola revenues in the third quarter of 2012. Non-GAAP operating loss for Motorola in the third quarter of 2012 was $151 million, or -6% of Motorola revenues.

  Interest and Other Income, Net – Interest and other income, net, was $63 million in the third quarter of 2012, compared to $302 million in the third quarter of 2011.
  Income Taxes – Our effective tax rate was 22% for the third quarter of 2012.
  Net Income – GAAP net income in the third quarter of 2012 was $2.18 billion, compared to $2.73 billion in the third quarter of 2011. Non-GAAP net income was $3.01 billion in the third quarter of 2012, compared to $3.18 billion in the third quarter of 2011. GAAP EPS in the third quarter of 2012 was $6.53 on 333 million diluted shares outstanding, compared to $8.33 in the third quarter of 2011 on 327 million diluted shares outstanding. Non-GAAP EPS in the third quarter of 2012 was $9.03, compared to $9.72 in the third quarter of 2011.
  
  

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  Cash Flow and Capital Expenditures – Net cash provided by operating activities in the third quarter of 2012 totaled $4.0 billion, compared to $3.95 billion in the third quarter of 2011. In the third quarter of 2012, capital expenditures were $872 million, the majority of which was for production equipment and facilities-related purchases. Free cash flow, an alternative non-GAAP measure of liquidity, is defined as net cash provided by operating activities less capital expenditures. In the third quarter of 2012, free cash flow was $3.13 billion.
  We expect to continue to make significant capital expenditures.
  A reconciliation of free cash flow to net cash provided by operating activities, the GAAP measure of liquidity, is included at the end of this release.
  Cash – As of September 30, 2012, cash, cash equivalents, and short-term marketable securities were $45.7 billion.
  Headcount – On a worldwide basis, we employed 53,546 full-time employees (36,118 in our Google business and 17,428 in our Motorola business) as of September 30, 2012, compared to 54,604 full-time employees as of June 30, 2012.
  WEBCAST AND CONFERENCE CALL INFORMATION
  A live audio webcast of Google’s third quarter 2012 earnings release call will be available at http://investor.google.com/webcast.html. The call begins today at 1:30 PM (PT) / 4:30 PM (ET). This press release, the financial tables, as well as other supplemental information including the reconciliations of certain non-GAAP measures to their nearest comparable GAAP measures, are also available on that site.